Level
Level racket ranges
6 ranges
Pros playing with a Level racket
1 player
Level questions
Which pro plays with a Level racket?
Gonzalo Rubio plays with a Level racket on the professional tour.
How many Level rackets are there?
We track 6 Level rackets currently listed by the retailers we follow, across every range and model year.
What does it mean that Level was founded by active professionals?
It means the specification decisions are made by people who play at the level the frames are meant to reflect, and who carry the commercial risk if they get it wrong. A sponsored professional plays what they are given; an owner has to live with what the company ships. That does not guarantee a better racket, but it aligns the brand's judgement with the buyer's rather than with a sponsorship budget.
How does a player-founded brand differ from a signature racket?
A signature racket is a licensing arrangement: a manufacturer designs a frame and pays for a name and a paint job. A player-founded brand starts the other way round, with the players deciding what to build and then finding a factory to build it. The visible difference on a shelf is small; the difference in who decides what the racket is, is not.
What should a buyer expect from a brand this young?
Fewer options, no track record and a thin second-hand market, and in exchange a company small enough to answer directly. The missing piece is the one only time supplies: accumulated evidence of how the frames age across several seasons. Buyers who want a proven service record should wait; those willing to back a project early will not mind.
Why sell direct rather than through padel retailers?
Because shelf space in padel retail is expensive and contested, and a player-founded brand already has a route to its audience. Selling direct keeps margin in the company, gives it the customer relationship, and lets it launch across several countries without negotiating distribution in each one. The cost is that buyers cannot pick a frame up and try it before ordering.
About Level
Padel has produced plenty of signature rackets, where a professional's name and colours are applied to a frame designed by somebody else. Level is a different arrangement: Javi Ruiz, Víctor Ruiz and Gonzalo Rubio own the company. All three compete on the Premier Padel circuit, and the brand runs alongside their playing careers rather than after them.
That structure changes the incentives. A sponsored player is paid to use what they are given and has limited influence over what gets made; an owner carries the consequences of a bad frame. The founders have been explicit that the intention is to move the sensations of professional play into a product a club player can use, balanced and predictable frames rather than showpieces, and that the brief starts on court rather than in a catalogue meeting.
The company began by selling direct from its own website with distribution across Europe, and has said it intends to widen gradually. Going direct is the practical choice for a new brand: padel retail is crowded and shelf space is expensive, and a player-founded company has an audience it can reach without an intermediary. It also means the brand is judged on the frames themselves rather than on how prominently a shop displays them.
Level is young, and a buyer should treat it as such. There is no long service history to draw on, no back catalogue to compare against and no second-hand market yet. What there is instead is unusually direct accountability: the people who chose the specification are the people whose names are on the company, and they are still measuring themselves against the standard they are aiming at.