LÕK
Our LÕK racket catalogue is still growing — check back soon.
LÕK questions
Where did LÕK actually come from?
It is a corporate spin-off, not a garage start-up. All for Padel — the Barcelona company holding the worldwide adidas padel licence — created LÕK in late 2023 as a second, unconstrained label. That parentage delivered instant retail distribution, product development muscle and the budget to sign a top-20 professional at launch, advantages no independent newcomer enjoys.
What can LÕK do that adidas padel can't?
Take risks a licensed global mark never would. The asymmetric-heart frames, the deliberately irreverent youth branding, and the Heineken 0.0 collaboration racket with a built-in bottle opener are all moves that would sit awkwardly under the adidas logo. LÕK functions as its parent's experimental arm, chasing a Gen-Z audience the established brands mostly talk past.
Should LÕK be taken seriously at professional level?
Cautiously, yes. Mike Yanguas has carried the brand from its 2024 launch into the top ten of the men's game in 2026 with his Maxx Hype signature line, and the A1 Padel apparel deal gives circuit-wide visibility. The roster remains small — a handful of players rather than a stable — but the flagship credential is real.
About LÕK
LÕK looks like a scrappy start-up and is anything but. The brand was created in late 2023 by All for Padel, the Barcelona company that runs the global adidas padel licence, as a separate label aimed at what it calls the next generation of players — younger, louder and less reverent than the sport's establishment. That corporate parentage explains how a brand-new name arrived with instant retail distribution and, within weeks of launch, a genuine top-level professional in Mike Yanguas.
The first collection reached shops in early 2024: eight rackets crossing two playing series, the diamond-shaped Hype and rounder Flow, with tiers running from the flagship Maxx down to accessible entry models, all wearing the brand's asymmetric-heart design signature. Sponsorship followed the same insurgent logic — Yanguas and Bea Caldera as founding faces, Argentine A1 Padel player Franco Dal Bianco from 2025, and a deal making LÕK the official apparel brand of the A1 Padel circuit from the end of 2024. In late 2025 came a second-generation range and a genuine curiosity: a Heineken 0.0 co-branded racket with a built-in bottle opener, the kind of lifestyle collaboration padel had not seen before.
LÕK is still young and its roster is small, but Yanguas — ranked inside the world's top ten in 2026 — gives it top-table credibility, and its parent's infrastructure gives it staying power most emerging brands lack. It is the clearest attempt yet to build a padel brand for players who find the traditional ones a little too serious.