Siux
Our Siux racket catalogue is still growing — check back soon.
Siux questions
How did Siux grow so quickly compared with older Spanish brands?
Distribution and timing. Siux developed inside the corporate orbit of Padel Nuestro, one of the sport's biggest specialist retailers, which gave its rackets shelf presence most young brands never get. Add an early hit product in the Diablo Granph and aggressive top-tier signings in 2022 — Franco Stupaczuk and Sanyo Gutiérrez — and the brand compressed a decade of growth into a few seasons.
What does Siux's 2024 independence mean for the brand?
It marked the shift from retail house brand to standalone company. Spun out of Grupo Padel Nuestro in July 2024 as Siux Brands World, with headquarters in both Madrid and Miami, the move signalled ambitions beyond the Spanish retail network that raised it — particularly toward the Americas — while keeping investor backing under president Íñigo Colomina.
What is the thinking behind Siux's racket families?
Each family carries its own identity and, usually, a professional figurehead — Stupaczuk's Electra, the long-running Diablo, Pegasus and Fenix — and each is sold in tiers stepping down from pro-level construction to accessible recreational versions. Club players can buy into the same silhouette their favourite pro uses without paying flagship prices, which is central to how the brand converts tour visibility into sales.
Why does Franco Stupaczuk matter so much to Siux?
He gives the brand a stable flagship in a volatile sponsorship market. Stupaczuk has led the Siux roster since 2022, and the contract extension to 2029 announced in 2026 is unusually long-horizon for padel, where top players change brands frequently. His Electra line anchors the performance end of the catalogue and the brand's presence on Premier Padel.
About Siux
Siux began in 2012 as a Spanish start-up with a single power racket, the Optimus, and an early endorsement from Brazilian professional Chico Gomes. Production moved to Spain in 2013 and into the company's own factory in 2015, the year it launched the Diablo Granph — still cited as the most successful racket in its history. From there the brand grew into one of the more recognisable names in Spanish padel, becoming official bag sponsor of the World Padel Tour in 2020 and official racket of the Spanish Padel Federation in 2021.
Its corporate story is unusual for the sector. Siux developed inside the group built around the retailer Padel Nuestro, whose 360º Padel Group was majority-acquired by private equity firm Ergon Capital in 2022, before the brand was spun out in 2024 as an independent company, Siux Brands World, headquartered in Madrid and Miami under president Íñigo Colomina.
On court, Siux's identity is anchored by Franco Stupaczuk, its lead professional since 2022, whose Electra signature line accompanied a contract extension announced in 2026 and running to 2029. Sanyo Gutiérrez's Diablo Sanyo rackets marked another high-visibility period between 2022 and 2024 before his departure. The racket catalogue is organised into long-running families — Diablo, Electra, Pegasus and Fenix among them — sold in tiers that step down from pro-level construction to accessible recreational versions. That structure, together with apparel, bags and balls, positions Siux as a performance-led padel specialist with broad reach across Spain and its export markets.