Wilson
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Wilson questions
Why is Wilson's flagship padel line named after a retired player?
Because Fernando Belasteguín was never a conventional endorser. Wilson signed him to its advisory staff in 2020 specifically to co-design products, and the Bela line became the collaboration's showcase across multiple generations. His retirement at the end of 2024 didn't end the arrangement — the latest collection is the first built with Bela as designer and ambassador only, a succession model closer to tennis's heritage lines than padel's churn of signature deals.
How important is the Premier Padel ball deal?
It is Wilson's structural anchor in the sport. Being named the top tour's official ball in January 2024 — with two balls developed specifically for different court speeds — means professionals and broadcast audiences encounter Wilson constantly, regardless of which racket brands dominate. The caveat: individual tournaments have since used other suppliers, so the exclusivity has practical exceptions worth watching.
What does 'Wilson 360' mean for its padel strategy?
Full-package athletes. Rather than racket-only endorsements, Wilson signs players across racket, apparel and its Hurakn padel shoes, turning each pro into a complete brand showcase. The rebuilt roster — Javi Garrido from 2024, Momo González from late 2025 with the Endure line developed around him, Javi Leal from 2026 — reflects a deliberate, one-signing-at-a-time approach rather than mass sponsorship.
Does Wilson's tennis heritage actually help in padel?
Visibly. The padel Blade borrows one of tennis's most recognised franchises, the industrial design language carries over, and the range ladders from entry level to pro much like its tennis wall. For the growing number of players crossing from tennis — particularly in the United States, where Wilson's name is strongest — that familiarity lowers the barrier to trusting an American brand in a Spanish-Argentine sport.
About Wilson
Wilson came to padel the way it has approached most racket sports in its century of history: patiently, then all at once. The Chicago company — founded in 1914 and today part of Amer Sports — quietly launched its first padel line, Carbon Force, back in 2014. The decisive move came in February 2020, when it signed Fernando Belasteguín, the Argentine whose reign at the top of padel spanned decades, to its advisory staff. Bela did not just endorse rackets; he co-designed a signature collection, and the Bela line has remained the range's flagship even after his retirement at the end of 2024 — the current generation is the first developed with him purely as a collaborator.
Wilson's other pillar is the ball. After supplying individual events, it was named official ball of Premier Padel in January 2024, developing two dedicated balls for the sport's top tour — a role that puts Wilson product in play at nearly every elite match, though some tournaments have used other suppliers since. The player roster has been rebuilt around the 'Wilson 360' concept of head-to-toe deals: successive signings brought Javi Garrido, then Momo González in late 2025 with a new Endure franchise developed for him, and Javi Leal at the start of 2026.
The racket range reads like a bridge between tennis and padel: the Bela flagship, a padel Blade carrying one of tennis's most famous names, the Defy and Endure performance lines, and the entry-level Optix and Carbon Force. For players coming from tennis — especially in Wilson's home US market, where padel is growing — few brands feel more familiar.