Padel Brand

Adidas

Adidas entered padel in 2013 through an unusual route: an exclusive worldwide licence held by All for Padel, a Barcelona company that develops and sells all adidas padel equipment. The arrangement has produced one of the more visible racket ranges in the sport, led by the Metalbone family with its adjustable weight system and a long association with Alejandro Galán.

Our Adidas racket catalogue is still growing — check back soon.

Adidas questions

Why doesn't adidas run its padel business itself?

Padel demanded local expertise a global apparel giant didn't have, so adidas granted an exclusive worldwide licence to Barcelona-based All for Padel in 2013. The licensee moves at padel-market speed on product and sponsorships while adidas supplies the brand halo — and the relationship runs deep enough that Alejandro Galán was hosted at adidas headquarters and entered into the company archive in 2024.

What is actually distinctive about the Metalbone?

Its adjustable weighting. Launched in 2021, the Metalbone introduced a system of removable screws in the bridge that lets players redistribute up to around twelve grams and shift the balance point, tuning the same frame toward control or power. The concept has since spread across the range, including the weight-distribution system in the newer Arrow Hit family.

How significant was the Ariana Sánchez signing?

It was one of the biggest sponsorship moves of the 2026 off-season. Sánchez left Head after seven years and adidas built the new Arrow Hit range around her, winning her first title with the brand within weeks. Combined with Galán's long tenure, adidas now backs marquee players in both the men's and women's games — a position few brands hold.

How does adidas differ from padel's other big crossover brands?

Head, Babolat and Wilson run padel from inside their racket-sports divisions, extending tennis expertise into the new sport. Adidas gear is instead conceived entirely by a padel-only Spanish company, which is why the range reads like a specialist's — signature families, adjustable-weight systems, aggressive pro sponsorship — with a global logo on top.

About Adidas

The adidas padel business is not run from Germany. Since 2013 it has been built by All for Padel, a Barcelona-based licensee that designs, manufactures and distributes every adidas-branded racket, bag and padel accessory worldwide under the leadership of co-founder José Luis Sicre. That structure gave a global sportswear giant something rare: a padel-native operation embedded in the sport's home market, with adidas providing the brand and All for Padel the expertise.

The project grew quickly through the professional game. Adidas became a World Padel Tour sponsor in 2015 and the tour's official racket supplier in 2017, then signed Alejandro Galán in 2018 — two years before he first reached world number one. The 2021 launch of the Metalbone, with removable screws that let players shift up to twelve grams of weight and move the balance point, gave Galán a signature franchise and the range its defining technology. Private-equity backing arrived in 2022, Hexagon Cup racket and bag sponsorship followed from 2024, and in February 2026 the brand landed Ariana Sánchez, one of the leading women of the current era, who fronts the new Arrow Hit range.

The catalogue is organised by level, from the pro-grade Metalbone, Arrow Hit and Cross It families down through Adipower to the Drive, Match and RX recreational tiers, alongside apparel, footwear and even adidas-branded courts. For players, adidas offers big-brand polish with genuinely Spanish padel engineering underneath.

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